THE BLOG

For more than two years, we sat back and watched—hoping what we saw was real. As Publ...

Why in the WORLD would someone ever spend $20+ on toothpaste? It’s a fair question. ...

Pancakes for your teeth? And your armpits? Yup—Well... kinda. German Pancake Dutch B...

Why We Don’t Use Hydroxyapatite—Even Though Everyone & Their Dentist Does. Hydro...

If you’ve browsed our labels (and we sure hope you do), you’ve seen two ingredients tha...

Recently I got an email from one of our customers, asking if we have a take-back progra...

Everyone’s talking about gut health, microbiomes, and whether we should be waging war o...

“Our deodorant is different.”“Yeah, they all say that.”No, really—it is. 1. It’s a w...

We love in-person events. Sure, the set-up and tear-down can be exhausting—but decorati...